Luxury spending looks like its making a comeback especially in China. Omega the luxury watchmaker announced its new advertising campaign simultaneously with the 10th anniversary of the Co-Axial escapement.

Omega

Taking as its inspiration the iconic image of actor George Clooney wearing a lab coat and a loupe, Omega presents a wide selection of its ambassadors in the same setting, including Nicole Kidman and Cindy Crawford.

Clooney

Omega

These super cool photos may help to boos Omega’s existing high profile presence around the world and help it in its battle with uber watch maker Rolex.

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